YETI × GEARHEAD: BILLBOARD & POSTER DESIGN FOR RETAIL PROMOTION

During my internship at The Polish Agency, I was assigned to design a promotional campaign for YETI products available at Gearhead Outfitters. The goal was to create a set of posters and billboards that would appeal to outdoor enthusiasts and coffee lovers, while aligning with both YETI’s rugged branding and Gearhead’s local presence. I developed multiple layouts that featured product-focused imagery, bold typography, and clean messaging such as “Shop YETI” and “Comfort Awaits.” Each visual was optimized for different formats—from vertical banners to horizontal displays—ensuring brand consistency across all platforms. The final designs were used in both print and digital retail promotions, helping raise awareness of YETI availability at Gearhead locations.