SUPERTUTOR AI: BRANDING, POSTERS & WEBSITE DESIGN FOR AN EDTECH STARTUP

During my summer internship at SuperTutor, a fast-growing AI startup in New York focused on helping students with homework using tools like ChatGPT, Quizlet, and Kahoot, I had the opportunity to contribute to the full creative direction of their brand. My task was to build a visual identity system and produce various marketing assets that clearly communicated the platform’s unique AI-powered solutions for students and educators. I created a comprehensive brand guideline, designed a custom logomark, selected brand typography, developed patterns, and designed multiple promo- tional posters. I also contributed content and visuals for the company’s website to enhance user engagement and acces- sibility. The final deliverables established a consistent, student-friendly brand image and helped position SuperTutor as a modern and supportive tool in the education space.