HIMALAYAN BITES: CULTURAL BRANDING & VISUAL IDENTITY DESIGN

This branding system was created for Himalayan Bites, a fictional Nepalese restaurant concept designed to reflect cultural richness through visual storytelling. The task was to develop a full brand identity that would feel authentic, warm, and modern while honoring traditional Nepali aesthetics. I created a detailed logo inspired by Himalayan patterns, mountains, and food culture, then applied the branding across various touchpoints including packaging, uniforms, food truck wraps, and a menu. Colors and motifs were carefully chosen to evoke a sense of heritage while maintaining readability and consistency across platforms. The final identity system presents Himalayan Bites as a vibrant, professional, and culturally grounded brand, offering a cohesive experience from visuals to voice.