DOVE KIDS: FUN & GENTLE SOAP

PACKAGING AND PROMOTIONAL DESIGN

This project was created as a concept campaign for Dove’s kids’ product line, aiming to promote gentle skincare through playful and engaging visuals. The challenge was to design packaging and promotional materials that would appeal to both children and parents, while staying aligned with Dove’s trusted brand identity. I developed two themed packaging concepts—For Little Dinosaurs and Space Soap—featuring original illustrations, bright col- or palettes, and fun characters. The project also includes billboard and poster designs to extend the branding across different platforms. The result is a cohesive and imaginative campaign that makes bath time fun, while emphasizing Dove’s gentle, tear-free formula.