THE CAPITOL SIP: COFFEEHOUSE

BRANDING & PACKAGING DESIGN

The Capitol Sip is a coffeehouse branding concept inspired by the charm and history of

Washington, D.C. . The task was to create a cohesive identity system that feels cozy,

approachable, and rooted in the local vibe. I designed the logo, menu, packaging, and

merchandise using warm tones, hand-drawn illustrations, and clean typography. Each piece

was created to feel personal, welcoming, and consistent across digital and print applications.

The final result is a visually unified brand that balances modern café aesthetics with local

character—inviting customers to connect over good coffee in a space that feels like home.

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Project Four