CHARM•DOT JEWELRY: ELEGANT

BRANDING & PACKAGING DESIGN

Charm•Dot Jewelry is a fictional luxury brand created for a packaging and branding concept

project. The goal was to design a modern and elegant identity system that communicates

sophistication while staying minimal and functional . I developed a cohesive visual language

using soft gold accents, star motifs, and geometric patterns across packaging, loyalty cards,

tags, and social media elements. I also integrated a custom QR code for digital engagement.

The final result is a clean, high-endbrand presentation that blends visual storytelling with user

experience—elevating the brand while staying memorable and practical.